About Infolane

Building Websites and Serving Clients Since 1994

Infolane creates interactive, highly functional Websites, intranet sites and Web-based applications that solve the daily challenges of communications and productivity faced by people in business, government and organizations.

Too often, IT projects are hugely expensive, require substantial reorganizing of internal procedures which, at best, promise a financial payoff years in the future.

By contrast, Infolane develops Web-based applications that can often result in positive returns on investment in the year the expenditure is made. This is made possible by sound application of Internet-based, open source technology.

Infolane was founded in 1994, at the dawn of the commercial Internet, with a mission to bring the power of the Internet to solve the practical problems faced by businesses. Since then we have built and serviced literally hundreds of Websites for business, government and not-for-profit clients.

"Infolane builds Web Sites and Web-based applications that, in many cases, offer a positive ROI in the year the expenditure is made."
–David Hillstrom, president

What Infolane Brings to the Table

Experience

With 23 years in business, we've seen a lot, made our share of mistakes, learned from them, and we have many, many successful projects under our belt. When you work with Infolane, all that experience is brought to bear on solving your problem.

Business and Marketing Knowledge

Understanding business processes and marketing objectives enables us to perform the critical communication between you and our own technical staff. The result: projects that are appropriately defined from the outset, and deliver genuine benefits to the ultimate users.

Open Standards, Platform Independent

We utilize respected, widely available, non-proprietary software tools. Our clients use Windows, Linux and Apple computers. We write software that runs anywhere, leaving the platform decision up to you.

Extensive Code Library

Our extensive library of reusable code enables us to develop new projects quickly and within budget.

Commitment

We are committed to each client's success. We take our role in that success very seriously.

Multidisciplinary Team

The Infolane team encompasses technical, creative and business disciplines.

Design

Website design, Email designs, logos, literature (stationery, brochures, business cards, etc.)

Programming

PHP, MySQL, CSS, JavaScript, HTML5

Strategic Planning

Marketing communications, creative writing, technical writing, email campaigns, search engine optimization, search engine marketing.

David Hillstrom

David Hillstrom

David C. Hillstrom joined Infolane as vice president in 1995 and became president in 1998.

Under David's leadership Infolane has developed hundreds of highly interactive Websites for businesses, local government agencies and not-for-profit organizations. Infolane has remained an able service provider during economic cycles that has seen many competitors come and go. Under David's leadership the company developed its analytical, results-oriented approach to meeting each client's demands, an approach that is rare in the online communications industry.

Before joining Infolane, Mr. Hillstrom spent 16 years in the banking industry, extending loans and lines of credit to both start-up and established companies in high technology, manufacturing, distribution and services.

Mr. Hillstrom earned a Bachelor of Science degree in Business Administration from the University of Minnesota in 1978 and an MBA degree from Santa Clara University in 1986. He resides in Emeryville, California.

Jacqueline A. Cook

Jacqueline A. Cook, Digital Artist

Jacqueline A. Cook, Digital Artist, is an independent multimedia designer with studios in Fremont, Calif. Jacquee has served as Infolane's art director and principal designer since its founding in 1994.

Ms. Cook has extensive experience in both the fine arts and in digital graphic arts. She works with a wide range of multi-media systems, and produces still graphics (2D and 3D), photography, movies and interactive presentations.

Lisa M. Lacey

Lisa Lacey

Lisa M. Lacey is a member of Infolane's consulting team and specializes in working with philanthropic foundations, non-profit organizations and public agencies.

Lisa M. Lacey is the founder and managing principal of The Communications Philanthropy Group. She is a graduate of USC's School of Planning, Policy and Development and its Center for Traffic Safety with a master's degree in public administration and traffic safety & systems analysis.

Ms. Lacey has more than 20 years experience in local, county and state government management positions with the Cities of Los Angeles, Sunnyvale and the County of Santa Clara, and the State Bar of California.

Her marketing/communications' clients include: the County of Alameda, the foundation of the State Bar of California, and the Cities of Oakland, California, Bridgeport, Conn., and the states of New York and New Jersey, as part of her consulting work for award-winning public policy, research-driven/PR agency -- Mason-Tilman Associates in Oakland.

In the field of transportation, Ms. Lacey served as the public relations and marketing consultant to the National Traffic Safety Institute for four years, where she created the branding campaign for public education on transportation issues and campaigns including "the Santa Clara Valley Sober Graduation." She also served as editor to the Institute's new publication: "The Interchange" newsletter, and various traffic safety curriculum and marketing materials. At the City of Sunnyvale, she developed and promoted a citywide public education campaign for "Seat Belt Safety Week," which generated local news media coverage, including the San Jose Mercury News and local ABC-TV News Channel 11.

Desmond Whitt

Desmond Whitt

Desmond Whitt, principal of Big 8 Software, Inc., joined Infolane's programming team as lead programming manager in 2006. Desmond is also the founder and principal of Big 8 Software, Inc. a developer of enterprise-class sofware using Microsoft .Net, Microsoft SQL Server, PHP, MySQL, Java, Oracle and other technologies.

Desmond has more than fifteen years' experience in the fields of software development, project management and electrical engineering. He holds a masters degree (MENG) in electrical engineering, with a concentration in digital design, from the University of Louisville, Louisvilly, KY.

Prior employment includes management-level technology work for Peoplesoft, Broadquest and Kadiri. He founded Big 8 Software, Inc. in 2005 in order to spearhead the development of a "process portal framework" that allows for the rapid generation and customization of portals to service business process and can be administered by business process owners.

Francesca Brava

Francesca Brava

Francesca Brava has served technology companies over 25 years in the areas of product marketing, product management, and marketing communications. Francesca has a B.A. in Music (piano), worked on a M.S. in Music, has a M.S. in Business with a concentration in Management Information Systems, and earned the equivalent of a M.S. in Computer Science through classes at Texas Instruments.

Her professional background includes work with many high-tech companies as both an in-house product marketing or product manager and as an external marketing consultant. Francesca is a published author, and a Leadership Austin and Leadership Oak Ridge graduate. She is also an accomplished pianist. Francesca's specialties include:

  • New product roll-out plans and execution
  • Detailed marketing plans and execution
  • Marketing programs
  • Product management
  • Positioning, branding, and messaging
  • Website development and content creation
  • Social networking
  • Tradeshows and conferences
  • Competitive and market research
  • Customer and prospect communications
  • Demand generation
  • Channel development and programs
  • International marketing
  • Press and analyst relations
  • Sales support and training
  • Marketing collateral
  • Web content
  • White papers, datasheets, and solution briefs
  • Case studies and customer success stories
  • Sales tools
  • Presentations
  • Articles for publication
  • Press releases